Similac
Client: Abbott Labs
Role: User Experience Director
Overview: This ecommerce website was created to drive StrongMoms acquisitions, while promoting and selling Similac baby products
Challenge: The challenge was to leverage real life stories about new and expecting mothers in a way that engaged users and drew them into the brand lifestyle.
Read The Case Study (PDF)
Client: Abbott Labs
Role: User Experience Director
Overview: This ecommerce website was created to drive StrongMoms acquisitions, while promoting and selling Similac baby products
Challenge: The challenge was to leverage real life stories about new and expecting mothers in a way that engaged users and drew them into the brand lifestyle.
Read The Case Study (PDF)
Client: Abbott Labs
Role: User Experience Director
Overview: This ecommerce website was created to drive StrongMoms acquisitions, while promoting and selling Similac baby products
Challenge: The challenge was to leverage real life stories about new and expecting mothers in a way that engaged users and drew them into the brand lifestyle.
Read The Case Study (PDF)
Deliverables
User Testing
Persona
Customer Journey
Storyboard
User Flow Diagram
Sitemap
Wireframes
Prototype
