Multi-Channel Web Platform Re-Architect & Adobe Site of the Day Winner
Overview
Served as Creative Director and UX Lead for the comprehensive digital reinvention of the Long John Silver's enterprise consumer platform, capturing an Adobe Site of the Day award. The initiative focused on transforming a fractured digital presence into a highly responsive, localized web application designed to accelerate location discovery, prioritize local menu availability, and maximize mobile conversion rates.
Leadership Scope & Impact
Award-Winning Design Execution: Supervised the visual architecture and fluid interface layouts, setting a new digital brand benchmark for the quick-service restaurant (QSR) sector.
Localized UX Frameworks: Designed a highly intuitive geolocation architecture that dynamically adjusted menu assets, nutritional tracking, and store details based on real-time user positioning.
Unified Design System: Established a cohesive, component-driven design library that dramatically reduced cross-departmental development cycles and ensured strict visual consistency across the entire digital ecosystem.
Multi-Channel Web Platform Re-Architect & Adobe Site of the Day Winner
Overview
Served as Creative Director and UX Lead for the comprehensive digital reinvention of the Long John Silver's enterprise consumer platform, capturing an Adobe Site of the Day award. The initiative focused on transforming a fractured digital presence into a highly responsive, localized web application designed to accelerate location discovery, prioritize local menu availability, and maximize mobile conversion rates.
Leadership Scope & Impact
Award-Winning Design Execution: Supervised the visual architecture and fluid interface layouts, setting a new digital brand benchmark for the quick-service restaurant (QSR) sector.
Localized UX Frameworks: Designed a highly intuitive geolocation architecture that dynamically adjusted menu assets, nutritional tracking, and store details based on real-time user positioning.
Unified Design System: Established a cohesive, component-driven design library that dramatically reduced cross-departmental development cycles and ensured strict visual consistency across the entire digital ecosystem.
