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Purina Cat Chow

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Client: Purina

Role: User Experience Director

Overview: This website was created to introduce a new friendlier and approachable brand approach

Challenge: The challenge was to leverage real life stories about pets and pet owners in a way that engaged users and drew them into the brand lifestyle.

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Client: Purina

Role: User Experience Director

Overview: This website was created to introduce a new friendlier and approachable brand approach

Challenge: The challenge was to leverage real life stories about pets and pet owners in a way that engaged users and drew them into the brand lifestyle.

Client: Purina

Role: User Experience Director

Overview: This website was created to introduce a new friendlier and approachable brand approach

Challenge: The challenge was to leverage real life stories about pets and pet owners in a way that engaged users and drew them into the brand lifestyle.

 

Deliverables

  • Customer Journey

  • Storyboard

  • User Flow Diagram

  • Sitemap

  • Wireframes

  • UI Design

Tools